Project 25 Illusion is sacred truth profane

Project 25 illusion is sacred truth profane



While spectacle may be seen as an illusory - the unreal- by some for Debord "it says nothing more than that which appears is good, that which is good appears". Could this quote be taken as a metaplor for advertising and how our lives will be changed by purchasing the commodities the companies are selling?

Selling products or lifestyles

One trend that is becoming more and more common in advertising is to appeal to the emotions rather than the features or functionalists of the product.  Rather than talk about why we should purchase the product and discuss some of the practical features, many advertisements go about painting a lifestyle that you would want to have and placing their product in that wonderful new lifestyle.   For example:-

Three examples of current advertising that sells by appeal to lifestyle rather than the virtues of the product itself

The first of these being the television advertisement for Virgin Airlines  the running headline is "Your airline either has got it or it hasn't"  This advert stands true to the core of advertising which is to sell and or market goods by creating associations between the product or brand and present and desirable circumstance events or people .  In this commercial it seeks to associate flying with Virgin Airlines as a fun and glamorous adventure that will leave you wanting more. Visually the advert itself is stunning creating a glamorous world that seems to associate Virgin Airlines with mysterious and fantastical adventures right from the beginning when seen though the crowds at the airport a row of beautiful air hostesses in their red  uniforms (for the male interest) while waking behind them is a member of the male crew ( for the female viewer).  The aim I think is to create a sense of awe and the possible subliminal message that behind this particular scene that Virgin Airlines towers over the other airlines..  Music to the advert is Relax don't do it by  Frankie goes to Hollywood.

My next advent is  The Apple I -Pad

 
This 2003 advertisement by Apple is another example of how modern day advertising has advanced from selling a product to seeing a lifestyle that can be associated with that product instead of seeing the I Pad Apple is selling the lifestyle obtained be ownership of the I Pad.  This visual emphasis is not on her but on the implied careful attitude suggested be the dancing.  The consumer is not distanced from the subject because it is familiar.  This familiarity fools the viewer into believing that it is simple to obtain this lifestyle- purchase the item and obtain the lifestyle!

My third product is

Abercrombie and Fitch Clothing

With this image of rugged country and the muscular figure this advertisement promotes what a REAL Man should be.  The bold text `FIERCE` grabs your attention, but instead of the text advertising the product being sold this billboard advertises what the end result will be if you purchase the product. Since the man's head is not clearly being portrayed as an individual- (his head is not included in the image) - so becomes an object or ideal that can be had by buying the retailers clothing which are counter-intuitively not been displayed in the advert.

Comparing advertisements  for products before the 2nd world war in the modernist period with the same products in today era.

Moet Chandon Dry ~Imperial

"Champagne is the only thing that leaves a woman beautiful after drinking it"  Bette Davies.

This advertisement  was made by using the work of Alphonse Mucha 1860-1939 an Art Nouveau painter and print maker.  He succeeded in bringing art to the ordinary people something he was passionate about
In this case the buyer received not only one of the best champagnes  but also an interesting art work as well may be in the hope that it would encourage the buyer to look more into art.  Though I suspect the company would rather they bought more champagne!

Moet & Chandon champagne 2011

This new campaign features Scarlett Johnsson - the brands celebrity ambassador since 2009.
Scarlett stands precariously on a ladder in her strapless pearl ball grown clutching a bottle of champagne in a huge ballroom with hundreds of champagne flutes stacked up on the floor.  The vintage dress adds to her sexiness and shows off her tiny waist and curves which flashing a toned slender leg at the same time. I think this would possibly encourage a man to purchase a bottle of  champagne.

OXO Cubes

These stock cubes have been around for more that a century - these two advertisements emphasis on family values and show only a modest development in graphic presentation.  The first shows a certain jauntiness creeping in to the picture (with the subversive notion of a man in the kitchen) for most part sobriety rules as it was considered a woman's domain preparing the meals.  The second goes on to say that you do not run a proper house (meal wise) without having oxo in your store cupboard.  Press advertisement's were complemented by free recipe books and colouring books for the nations children.

21st century OXO

The traditional oxe cube could soon disappear from British advertisements and kitchens after a century of service as the cooking product is being axed in favour of an X (the shape of the OXO) The company Premier Foods say that this a new format and will be a limited edition is see that consumers reaction which they hope will be positive to this object of fun.  So gone are the adverts which are to encourage and sell that product i.e. The OXO family which ran for many years to be replaced with a simple shape.  Which the company hope will send a message to other brands that Premier Foods is forward looking and not weded to nostalgia.

project 24 White

Project 24  White



Whiteness    Richard Dyer uses cinema to support the representation  of white  verses black. The films we are to study are Jezebel, Simba, Night of the Living dead and The battle of Algiers. These four different films embody the characteristics required for analysis.  They show the defiance of the white female who lives through her coloured help because she is trapped and comes to accept the rules and society required of her in society - the sorrow of white rule and the black response to it.  ( the book called The Help by Kathryn Stockett comes to mind here which was recently made into a film).




The makers of these films used black heroes  to encourage the white people to see whiteness as a culture they belong to.  Dryer discusses the whiteness in the mind of a white person and relates to each other as (British middle class ugly etc). The purpose of these films was to recognise and to change the way in which we create otherness (i.e. you black me o.k.) To realise that it is wrong to marginalise because of colour.

Night of the Living Dead



This was a 1968 film directed by George Romero.  The plot follows Ben, Barbra and five other trapped in a rural farmhouse. While the house is attacked by reanimated corpses known as ghouls.  The lead role was played by an unknown stage actor Duana Jones, he depicted the role Ben as a comparatively calm and resourceful negro. Which in 1968 was potentially controversial as at that time it was not typical for a African American to be the hero of a film when the rest of the cast were white.

Social commentators saw the casting as significant - but Romero said that Jones "simply gave the best audition.  While Romero (director)  denies he hired Duane Jones because he was black, film reviewer Mark Deming notes that "the grim fate to Duane - the sole heroic figure and only African American had added resonance with the assassinations of Martin Luther King Jr and Malcolm X still fresh in the minds for Americans.  Stein adds "In the first ever subversive horror movie the resourceful black hero survives the zombies only to be killed by the redneck posse".   Romero confessed that the film was designed to reflect the tensions of the time. (1968).

This is similar to Baraka's play The Dutchman where the male protagonist is thrown off the train by the white passengers after being stabbed here again the coloured man is surrounded by white people and is powerless to defend himself.  What is happening is wrong and no one is fixing it with present methods - to try something else by getting to the problem and stop killing each other.  Dyer concluded that he has no answers for us.  He would like more discussion, discourse and deliberation to get to the bottom of it.  What is left is further deliberation and questions for all colour,race and creed is 'What Now' we all know something is wrong but no one is providing us with any answers!!!


Jezebel

This Film tells of a headstrong woman ( young southern belle) who was used to having her own way and everything done for her by her coloured maid.  Whose actions cost her the man she loves.  In this film colour or creed do not come into it.  This time it is a woman trying to overpower the man and not succeeding.

This film was said by some  to be on a par with Gone With The Wind but without the Yankees.  Instead the enemy is yellow fever and greed.  It takes place in the 1850s in New Orleans although there are references to the abolitionists and the prospect of war the story takes part pre-war.  It focuses on the southern lifestyle of the period and the life and times of a very spirited woman Julia Marsden (known as Jezebel). 

Project 23 Black

Project 22 Black

"To be a woman in Western Society is to be a member, arguably of an oppressed majority (even though we are in the age of equality) To be black in this society is to be a different form of ' the other'.

We are move away from the concept of 'the other' - looking only at gender and sexuality (project 20-22) into the subject of racial issues

Task to read Fact of Blackness by Franz Fanon (course reader)

Fanon (1925-1961) was a post colonial writer born in the French colony of Martinique.  After the 2nd world war he stayed in France to begin his academic career.  When he was working in Algeria the war for Independence broke out and he aligned himself to the Independence movement and became Ambassador for Ghana in the Provisional Government.  He died in the year of the publication of his book The Wretched Earth.

Fanon was writing from the view of a black colonial (a second class citizen) in his own country - I think this would make it more difficult as the world would make it harder for the black citizen as there is a split in the self as you become what are are perceived to be as a lower citizen  The issues that Fanon explored that applied to the visual studies, many artists be they Afro-Caribbean, African or Asian decent that work within Britain (the country of their birth).

Chris Ofili was born in Manchester and caused a sensation in the International Art World by being the first black artist to win the Turner Prize.

Afro Love and Unity 2002

This is painted about old fashioned ideas of paradise Red, black and green represent African nationalism and black unity (black man and woman) there is a connection with Marcus Garvey in the 1920s the Black Panthers and Militant political movements of the 1960 and 70s this could be a pointer back to those days and to see what reaction there is when the colours and points of view are bought back into the modern day.

Lubaina Himids  Jelly Mould Pavilions 2009-20

Lubaina Himids work investigates and looks a historical representations of the people of African diaspora and highlights the importance of their cultural contribution to the contemporary landscape.  She was one of the pioneers of the Black Art movement in the 1980s.  These hand painted Victorian jelly  moulds were done to celebrate the ongoing contribution of the Black community to the City of Liverpool.  These were models of monuments which will never be built.  The ceramic forms are covered in bright coloured text and portraits.  Their purpose is to encourage visitors to ask questions about the city's history how we can celebrate and commemorate the Black community or whether we already do this.

Lubaina  chose Victoria jelly moulds as they symbolise the African link to the sugar industry that once enslaved Africans.


Alvin Kofi

New Embrace (poem)

Alvin Kofi born in London of African and West Indian heritage - has been an artists for over 20 years - his first love is drawing.  On his return from Africa in 1998 he quickly established a reputation having produced the first Black Print Collection distributed in the U K.  Subject and themes have varied over the years but the tradition of Africa has been constant throughout.  In 2003 he started the arts collection 'Black Arts Forus' where he got together 18 black artists to explore their work and experiences.

In Care

 'Lost and NOT FROGOTTEN' is his latest collection which represents studies in life which shows that our ancient past is ever present in poor expression of ourselves.



At Peace (poem)

Wishum Gregory

Gregory takes images and artwork to create a unique montage that captures the essence of each particular theme.  I have chosen King the Life-the Dream- the legacy which honours the legacy of Dr Martin Luther King and  his fight of equality  of all people regardless of colour or creed.  This latest poster also shows the new national memorial and monument in Washington D C opened to the public in 2011.

Other black artists I have found are Sterling Brown, Elizabeth Callett, Lennie Lee, Frank Auerbach, Sonia Boyce, Frank Bowling to name a few.

Also I thought it might also be worth mentioning a couple of books on the subject
Alice Walker (Colour Purple) and Alex Hailey (Roots and also Queen). Both of which I have read with great interest.

Project 22 two fried eggs and a kebab

Project 22 Two fried eggs and a kebab

To consider the work of Sarah Lucas and note any references to the theories that I have looked at so far.

Sarah Lucas was one of the 'Young British Artists' that arrived on the art scene in the 1990's her work mainly consists of self-portraits and uses a variety of mediums to achieve this as she shows life as a woman in the modern world.
Task 1

Two fried eggs and a kebab 1992

 Here Sarah uses foods as a sexual innuendo - a woman is transformed in to a commodity to be possessed and consumed  part of her being a piece of meat.  I think maybe this could link up with Project 21 (images of women, she transform a gaze in to objects.

Task 2

Au Natural 1994

 This work deconstructs the sexual act - genitals are replaced with commodities the soiled double mattress leaning against the wall- an erect cucumber with two oranges at its base - (the man) a bucket and two ripe melons (the female).  This could tie up with the project on Signs and Symbols.

Task 3

Self Portrait with two fried eggs 1996



 In this art work the eggs replace the breasts on the actual female form- to all outward appearances this could be a male with the short hair, T shirt, ripped jeans and man like shoes which supports the irony of the picture.  I wonder if could be aligned with Project 18 the mirror phase?  She does not appear at all feminine in this image.

Task 4

 Eating a Banana  1990

This I believe has great connotations which comment on the castration anxiety in Project 21.  Lucas gazes definitely at the spectator challenging the male gaze.  She avoids the phallic symbols by biting the banana which directly threatens castration.  I think she could be challenging Berger's argument in Project 21.

project 21 images of woman

Project 21  Images of Women

John Berger - ways of seeing Chapter 2 and 3

Berger argues that the tradition of the nude in paintings is almost exclusively that of the female form which is then presented to the male viewer.  The female nude is then possessed not only by the male collector but almost the male viewer.  Looking at women is defined by their appearance and thus the male gaze operates.

Task 1  We are asked using magazines and newspapers as a source to construct a visual study essay showing the visualisation of woman today

              

The above six pictures of the female form from a woman's perspective

                                       

the above 6 pictures of females from a man's perspective

In the first six pictures it is interesting to note that they reflect Lacan's theory of the mirror phase these are what we would like to achieve in looks ourselves but have to realise that a most of these are air brushed etc so have the feeling of being inadequate.

In the second six we see the interpretation that the male enjoys looking at and would like to find someone in their image   (Berger's argument)  The social presence of a man is to have the promise of power  which he embodies this maybe moral, physical, social sexual etc i.e to have power over the woman.   Where as

the woman expresses her own a attitude of herself by gestures, voice, opinions, clothes taste etc. From her earliest childhood woman have been taught to survey herself at all times.  Men look at women where as women watch themselves being looked at.  

The Future Unvielded 1912 oil on canvas by Suzanna Valadon   Geneva

Here Suzanna Valadon does not adopt the typical masculine approach in representing a naked woman.  She has placed the figure in a private area, (traditionally a woman's place was within the domestic sphere).  The woman is not alone nor placed as an object of desire for a man's pleasure.  She reclines on a sofa her naked body fully exposed she is relax and in a confident pose she appears to be completely indifferent to her nakedness as though it is quite a natural state, and does not offer her body as a exhibit for the male spectator, her eyes are looking down at the fortune teller as she deals the cards she is fully absorbed in her own thoughts disinterested in pleasurable experiences for a male audience.

Valadon's painting could be seen as a statement that this woman is not to be regarded as an object of male sexual desire and defies male objectification of the female subject.  

                                           Le Sommeil (Sleep or The Sleepers) 1866 oil on canvas Paris

This is an erotic painting on canvas- which depicts lesbianism.  It was commissioned by a Turkish diplomat and art collector who lived in Paris.  This painting was not permitted to be shown publicly (due to the nature of the subject) until 1988 when is was exhibited by a picture dealer. In 1872 it became a subject of a police report!  The painting shows two naked women lying asleep on a bed entwined in an embrace as couples do.  The setting is a bedroom with various textiles and ornamental furnishings - in the background there is a dark blue velvet curtain which ties in with the subject matter and in the right corner a table with a decorative flower vase.  In the foreground is a small wooden table with three items, a small vessel a transparent vase and a cup there is nothing else in the painting to overshadow the main image - Courbet worked curves between the women a broken peal necklace and hairpin scattered on the bed is reference to the nature of their previous activity.  These painting has been interpreted as a realist painting detailing the bodies without glossing over their imperfections. 

The Tepidarium by Sir Lawrence Alma-Tadema 1881 oil on panel  Liverpool

The word Tepidarium was a warm Roman Bath.  This picture carries a strong erotic charge rare for a Victorian painting of a nude.  The woman reclines in a pose of exhaustion on a marble couch beside the bath  Her face is flushed perhaps because she has just emerged from the hot bath.  In one hand is a strategically placed ostrich feather fan, barely concealing her genitals.  She holds the fan as if it about to drop from her grasp.  In her other hand she toys with a strigil ( a bronze implement used to scape oil or sweat off the body. This implement combines archaeological authenticity with a explicitly phallic shape, and the general air of sensuality is enhanced by the contract of the fur rug the silken cushions and the naked body.

The above three paintings  are those which would possibly hold more interest to the male viewer

Girl with white dog 1950 Lucian Freud  Tate  oil on canvas



This painting  is of Freud's first wife when pregnant she looks contented and relaxed sitting by a window with her faithful white dog. The drapes behind her are muted also the cover on the bed gives a contract to the plain coloured dressing gown.  One would imagine that she and her dog are both looking at the artist.

  Reclining nude 1942 oil on canvas  Victor Pasmore     Tate

Pasmore produced a series of small and tender portraits and nude studies of his wife,Wendy.  This one presents her in a quiet and intimate manner with the parted curtains adding to the personal time alone. Notice how the light shines across her body and the bed.

Morning 1926  Dod Protor oil on canvas  Tate

The was voted Picture of the year at the R.A. summer exhibition in1927 its popularity has been displayed in New York and a tour of Britain in 1927-1929.  It shows a young girl reclining on her bed in the morning almost awake.  The light from the window gives a powerful sense of volume and peace also the muted colours make it a joy to look at.

These three paintings above I think would be more interesting to the female eye. 

Project 20 Gendering the gaze

 Project 20 Gendering the gaze


How does one describe the Graze?  a) a practise of looking b) to look at something that interests you steadily and for a long time to study as a whole and in sections.  Laura Mulvey illustrates this in the conventions of the cinema though its context you are not able to study each part for long as you could with static i.e. photo's, paintings books etc.  (only by watching a film many times could you partly achieve this).  Mulvey takes a feminist stance (many criticise her views).  In film making it is assumed by some that the audience will be male so will enjoy watching beautiful women or looking for the perfect male which they would like to portray.  This not only applies to the movies - art- magazines etc assume that the gaze will be a male.  Mind you in some context the same could be applied to the female observer who may feel threatened by a beautiful woman but enjoy seeing a handsome man.

The Film Vertigo   by Alfred Hitchcock

This film is a psychological thriller about a retired police detective suffering from acrophobia who is hired as a private investigator to follow the wife of a acquaintance to uncover the mystery of her peculiar behaviour.

Vertigo was based on a French novel D'Entre les Morts by Pierre Bolleru and Thomas Narcejac.  The film is an example of turning pulp fiction into art.  Scottie (played by James Stewart) fulls in love with the woman he is watching.  When Judy is reconstructed as Madeline and becomes a fetish, she is eventually punished for her treatment of Scottie.  The male gaze is shown as natural in the film,  Self-identification with the ideal ego is confirmed by the way the camera is used though the eyes of the male gaze thus implicating Scottie's obsession.  The audience members are also implicated in Scottie's obsession through the point of view.

Task 2    R and B music   most  R and B videos     Some of them almost celebrate the male gaze.  It is interesting to note that in some Hip Hop video's the female body is portrayed in close up thus causing fertilisation.

Task 3   Manet Olympia  an annotation

The image is geared towards the male viewer which should suggest the physical possession of the female nude.  She looks out from the painting as if her lover had just entered the room after sending in a bunch of flowers with her maid (who is almost invisible apart from her clothes and the white paper around the coloured flowers,  Notice the maid's eyes ( you can just see them!)  they appear to be cast down, she is denied the power of the gaze and is subservient to her mistress

Manet took a famous Old Master painting in this  case Titian's Venus of Urbino and created his own modern variation on it.  When first shown to the public people (mostly woman) found it offencive for two reasons  she was clearly a courtesan and was not languorous and inviting, but cool and confident in her nakedness to stare down at her visitor i.e. the spectator whose entrance caused the cat (by her feet ) to arch its back.  Erotic details are the ribbon around her neck the flower in her hair her hand placed on her naked body, slipper dangling from her foot and the flower in her hair. 

project 19, looking, observation or surveillance

Project 19 looking, observation or surveillance


definition of Panopticism

(Panoptic)  including everything visible in one view a panoptic aerial view

Read Panopticism charter 5 by Michel Foucault (Discipline and Punish 1977)  this is about the criminal justice system and the power it has and was influential in post-structuralist and postmodern art theory which has implications for the visual culture.

i.e.  from the on line article by Shannon O'Neil, (What does the panoptic schema have to do with art)?

There are one or two applications for this concept in the information  we receive in this digital age (issues of individual rights in society to display and or manipulation of images to how museums etc.are set up.  We now have reality T.V. web cams, digital cameras, moving adverts, everywhere you go, train stations, garages.  Traffic surveillance, being watched in shops and even waking through the streets are all threats to our privacy even the telephone is not except as you get calls trying to sell business to you.  Since the advent of films, T.V. photography and other media the voyeur to the third party within the realms of the sear and the seen.  (Leigh O Neil s).

For Foucault, panopticism becomes a metaphor, according to him modern societies are structured around relationships between power and knowledge.  Power is structured to produce people who will actively participant in self-regulatory behaviour.  The systems that are in place encourage us to self-regulate and to do so without any threats of punishment which in turn makes us behave and conform, it is the structure of surveillance itself which makes us conform whether it is active or not.

Video artists and the panopticism

Lindsey Seers   To use oneself as the subject could be seen as a representation of the power dynamic central to modern society I wonder if this could be aligned with Freud's notion of the super-ego or perhaps the artist in becoming the subject of his or her own artwork has a much greater leaning towards Lucan's concept of the mirror phase.

                                              

                                                   
                                            
                                                   

Task 2    6 images 2 of which are a result of looking, 2 of  observing and 2 of surveillance

Surveillance Art

1)   Camille Utterback -   created an installation in 2007 called 'Abundance' using the domed city hall of San Jose, California as her interactive canvas.  These includes a large surveillance camera focused on pedestrians and an abstract art animation projected onto the city hall building - All movements within the field of the camera are translated onto the abstract shapes that appear in the projection as the pedestrians etc. moves the corresponding shape moves with other shapes in the projection.  Utterback states that these movements become part of a collective visual record and transform the building into a playful and dynamic canvas.

2)  Andy Warhol's movie 'Outer and Inner Space'  - introduced the performance art possibilities of high tech surveillance to the modern world in this case the actress Edie Sedgwick- On the left Sedgwick video image in full profile gazes to the right looking up as if she were talking to someone standing above her.  On the right we have Sedgwick sitting in a three quarter profile facing left taking to someone sitting off screen to the left of Warhol's movie camera which creates the illusion that we are watching Sedgwick in conversation with herself.

Looking

1)  Dorothea Lange   Migrant Mother (or Madonna of the Depression)    Here Lange photographed a tired anxious but stalwart  mother with three of her children in a migrant working camp.  We see the anguish in the her eyes of trying to support her children and keep them together as a family.

2)  James Stewart  -Rear Window Alfred Hitchcock film 1954  a film about looking.  Scopohilia being the theme.  The most unusual and intimate journey into human emotions.  Seeing is not always believing.  It is based on a wheelchair bound photographer who spies on his neighbours from his apartment window and is convinced one of them has committed a murder.  Though his rear window and with his powerful camera he (James Stewart) watched the great city tell on itself, expose its cheating ways- and murder!

Observation


1)   E Muybridge   Horse Photographs

This was one of the earliest technological responses to the problem of static, artistic representation.  He used high speed stop motion photography to capture a horses motion.  Which proved that the horse has all four feet in the air during some parts of its stride.  These shots settled an old argument and start a new medium and industry.

2)  Helen Levitt   Her photographs were not intended to tell a story or document it, she worked in poor neighbourhoods because there were people there and a street life that was rich sociable and visually interesting  the one I have chosen  shows urban children playing and posing for the camera in the streets you can feel the raw lifestyle and the self-embodied nature of the people who may be poor but seem to be happy with their lot.